Community Health Nursing Practice Exam

Which of the following statements demonstrates a student's ability to analyze and apply information about health education via mass media?

1. Television would be the most important venue of mass media to educate the aggregate as everyone has a television.

2. The target audience must be assessed for educational level, salience of the issue, involvement in the issue, and access to the media channel used.

3. Pamphlets should be assessed to make sure they are at a twelfth grade reading level.

4. It is unnecessary to consider culture when planning the health message.

The correct answer is: The target audience must be assessed for educational level, salience of the issue, involvement in the issue, and access to the media channel used.

The statement emphasizes the importance of assessing the target audience before implementing a health education program via mass media. By recognizing that educational level, the relevance of the issue, engagement with the topic, and access to the media channel are critical factors, the student demonstrates an understanding that effective health education is tailored to the audience's specific needs and circumstances. This approach is vital for ensuring that health messages resonate and are effectively communicated. In health education, acknowledging these components allows for a targeted strategy that increases the likelihood of behavioral change and improved health outcomes in the community. This method ensures that the media used is appropriate and reaches the intended audience, thus maximizing the impact of the health education initiative. On the other hand, the incorrect options overlook important aspects of audience engagement and effective communication. For instance, stating that television is the most important venue assumes uniform access without considering the diversity of the audience's preferences and circumstances. Similarly, focusing solely on reading levels of pamphlets or neglecting cultural considerations fails to acknowledge that successful health messaging must resonate with the audience's beliefs, values, and understanding. Overall, the correct option highlights a comprehensive approach to health education through mass media.